The future looks bright as Breezy races ahead with a new corporate logo.
As we head into the weekend, we thought you'd enjoy a preview of our new modern logo and design direction.
Did we dislike our original logo? No! Actually, we are all quite fond of it and feel it has served us well over the last couple years. But like any forward thinking brand, we think change is good - and we believe our new logo clarifies, and launches Breezy into our next phase of growth.
We will miss the always enjoyable musings about our original logo, including “It’s Breezy! Easy!”, “Are you sailors?”, “Are you a clean energy [wind] company?”, “Are you a Cloud provider?”, “Life should be Breezy!” and my personal favorite: “Your logo just makes me happy when I see it.” Now I can’t argue with that one, so why make the change?
Changing your corporate logo or tagline is not something you do lightly, no matter how big or small your business. It is the visual representation to the world at large of who you are as a company - including employees, products, services and reputation.
I’m sure, at this very moment, you can rattle off a few brands that have changed logos or taglines for better or worse: Apple, Pepsi-Cola, Shell, Ford Motor, Starbucks and Microsoft all come to mind. (And for those interested in the art and science of logo design, here’s a cool blog post that looks at the transformation of well known company logos over time: http://www.hongkiat.com/blog/logo-evolution/.)
In the two years since our original logo was developed, Breezy has grown to become the leading mobile printing platform for the security minded enterprise around the world. As our base of global enterprise customers and technology partners has grown, we felt this was a great time to strengthen and position our logo with our future direction in focus.
Sarun Pinyarat, a new design intern at Breezy, was excited to explore visual opportunities that highlight the brand and our key business elements: secure, mobile, print, cloud, integrated system, easy to use, and of course our name, Breezy.
The new logo needs to work across multiple formats, including web, print, mobile app icons across multiple devices on iOS, Android and Blackberry, quick launch icons and system tray icons - and it needs to be uniquely and easily identifiable as Breezy.
Here’s a brief snapshot of the visual journey Sarun took before arriving at the final design:
While the image of a cloud printing a sheet of paper is not exactly new, the visual solution Sarun came up with captures the key markers of Breezy’s business, and graphically indicates some differences from our competitors.
All the elements of the logo are interconnected, and can be read clockwise as a cycle: from the beginning of the process – “b”, up to the cloud, then down to the end – “y”, the outcome is a securely printed page. Since the word “breezy” is among very few that can provide such a seamless form, it reaffirms exactly who we are:
The world’s leading provider of fully integrated, secure mobile printing.
The interconnected aspect of the logo is a key differentiator of Breezy's platform in relation to our competitors. We believe the ecosystem is as important as the app in providing the user with a secure, functional, seamless experience. Breezy integrates with leading mobile security platforms, identity federation companies and pull print providers to provide a cohesive and secure end-to-end experience.
Mobile printing in a business setting is rarely a standalone event. The user needs to access secure information across various types of apps and devices, and then securely make the information available to Breezy for encryption and transmission to the printer of choice. Breezy ensures all these pieces of the puzzle work seamlessly behind the scenes, allowing the user to print easily, when and where they need to, from any mobile device.
You'll be seeing the new logo soon across our website, documentation and mobile apps. We hope you like it!
To learn more about how Breezy works for the mobile enterprise:
For a closer look at Breezy's Enterprise Edition, download the datasheet:
IT administrators and users of Breezy Enterprise benefit from PingOne’s secure SSO and identity management.
Oakland, CA - January 24, 2013 - Breezy, the leader in secure mobile print and fax, has selected Ping Identity® The Cloud Identity Security Leader™ to provide enterprise customers single sign-on (SSO) capabilities in Breezy mobile apps. PingOne SSO identity management is now integrated into the Breezy Enterprise dashboard and mobile apps, and available for new and existing customers.
“Breezy products are built from the ground-up with security, flexibility, and simplicity in mind, and we found in PingOne the embodiment of those same ideals,” said James Graham, a senior engineer at Breezy. “With PingOne, our customers receive a secure, robust, standards-based SSO experience, integrated nicely into the Breezy Dashboard.”
IT administrators can now enable SSO authentication across multiple domains from within the Settings tab of the Breezy Dashboard. PingOne allows for convenient access to multiple applications, standards-based support for SAML, OpenID, SCIM and Active Directory, and multifactor strong authentication via password and device for enhanced security.
The user simply needs to enable SSO upon login to the Breezy app on his or her device. Once authenticated by PingOne, he or she is authenticated to the Breezy app via token exchange, the session is opened and the application accessed. All of this is transparent to the user and provides for a seamless experience.
“Ping Identity’s popularity among our customers and technology partners, combined with its strong brand recognition and proven ability to integrate with SaaS and on-premise identity solutions, made it an obvious choice for our first SSO integration,” said Jared Hansen, CEO at Breezy.
Enterprise users enjoy the power and security of Breezy’s platform empowering them to print securely from any device to any printer, anywhere, and at any time. CIOs and IT administrators will appreciate:
On-device encryption – Breezy is the only mobile print solution that encrypts files on the mobile device before transferring the files via a secure channel to the intended printer.
Centralized IT Management – Full administrative control and visibility across the enterprise, through a web dashboard with control over Breezy app functionality.
Simple to Deploy – Breezy can be deployed and running within minutes, with no expensive consultants required.
Breezy Partner Network – A global network of thousands of hotels, airports and print service providers enabling users to print securely when on the go.
Increase the security, collaboration and productivity of your mobile workforce. Find out why organizations within the legal, medical, pharmaceutical, insurance, education, and government industry segments rely on Breezy.
Breezy is the world's most secure mobile printing platform. Breezy's software lets users print to any printer from any device, and can mobile-enable existing printer fleets in a matter of minutes. The Breezy Partner Network, with thousands of locations worldwide, is the world's largest fully secured printing network, and the Breezy API, used in a growing number of popular productivity apps, can add secure printing capabilities to any app on any platform. Learn more at www.breezy.com.
About Ping Identity | The Cloud Identity Security Leader
Ping Identity provides cloud identity security solutions to more than 800 of the world's largest companies, government organizations and cloud businesses. With a 99% customer satisfaction rating, Ping Identity empowers 45 of the Fortune 100 to secure hundreds of millions of employees, customers, consumers and partners using secure, open standards like SAML, OpenID and OAuth. Businesses that depend on the Cloud rely on Ping Identity to deliver simple, proven and secure cloud identity management through single sign-on, federated identity management, mobile identity security, API security, social media integration, and centralized access control. Visit www.pingidentity.com for more information.